Presenters will share a wealth of search/e-marketing experience and hard-hitting, practical advice in this one-day hot topic series brought to you by the American Marketing Association. This program is sure to be full of valuable insights. No fluff and no sales pitches. Only the good stuff.

Search engine marketing services evolved immensely over the past several years in website promotion and marketing. Are you and your organization keeping up? Most importantly, have you fully exhausted the potential that search marketing provides to business? If not, this intensive day of learning is for you. Expert practitioners will discuss: what works and what doesn't; what you should be measuring; what tools to use; where search engines and the industry is headed, and much more. Be ready for secrets to be revealed, as these world-class speakers won't hold anything back.

Web presenters will share a wealth of search/e-marketing experience, internet marketing solutions and hard-hitting solution, practical advice in this one-day hot topic series brought to you by the American Marketing Association. This program is sure to be full of valuable insights. No fluff and no sales pitches. Only the good stuff.

To learn about search engine marketing strategies and techniques of internet marketing that you can start to apply to your website tomorrow (keyword research tools, copy optimization tactics, internal linking, template optimization, the long tail, e-commerce and monetization) and to your pay-per-click campaigns (bidding strategies, landing page optimization, and much more). Get the tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how to make it deliver dividends.

Web marketers and web site promoter interested in realizing significant growth potential for their organic (unpaid) and paid search engine marketing initiatives. This program will be of particular interest to all product and service industries, retailers, distributors and manufacturers alike; to B2B and B2C; as well as not-for-profits.