Presenters will share a wealth of search/e-marketing experience and hard-hitting, practical advice in this one-day hot topic series brought to you by the American Marketing Association. This program is sure to be full of valuable insights. No fluff and no sales pitches. Only the good stuff.

The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.

Through interactive presentations and exercises, case examples in both the B2C and B2B areas, and best-practice implementation reviews, participants will leave with a comprehensive understanding of how they can profit from the latest in marketing technologies and tools

• Increase knowledge of terminology surrounding the newest technology-centric marketing tools

• Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon

• Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy

• Ability to execute a marketing campaign using the tools and techniques outlined in the course

• Sales and Marketing Executives of any size organization

• Marketing directors responsible for digital or integrated marketing strategy

• Anyone involved in customer-facing internet initiatives with their company or clients

• Ad agency media directors looking for a competitive edge for clients

Dana VanDen Heuvel is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nation’s fi rst weblog marketing consultancies, which he is still active in. Most recently, Dana served as the Director of Business Development at Pheedo, an RSS and weblog marketing solutions provider helping advertisers produce successful integrated RSS marketing campaigns. He currently serves as an executive with PerfectPatients™, a chiropractic website services and Internet marketing company.

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