Presenters will share a wealth of search/e-marketing experience and hard-hitting, practical advice in this one-day hot topic series brought to you by the American Marketing Association. This program is sure to be full of valuable insights. No fluff and no sales pitches. Only the good stuff.

Search engine marketing has evolved immensely over the past several years. Are you and your organization keeping up? Most importantly, have you fully exhausted the potential that search marketing provides? If not, this intensive day of learning is for you. Expert practitioners will discuss: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies; where search engines and the industry is headed, and much more. Be ready for secrets to be revealed, as these world-class speakers won't hold anything back.

The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.

Customer loyalty is one of the most powerful weapons an organization has in its strategic arsenal. However, most companies do not fully understand the value of customer loyalty or realize its potential for enhancing customer relationships. This two-day hands-on session will provide you with the information and tools to fully utilize customer loyalty and increase bottom-line results.

Evolving technologies, coupled with dynamic global shifts in consumer demands, threaten even the most successful brands and established producers of consumer and business products. Today’s bulletproof products can be tomorrow’s distant memory in a landscape overcrowded with options for the consumer and business dollar. In this workshop, you will learn how an organization can survive in chaotic environments through carefully executed strategic marketing practices. You’ll leave this workshop with a kit of practical tools to practice the information you gained in two short days.

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